We build brands for those who are...

Underrepresented

Underserved

By honoring our collective lived experiences, we re-imagine a space that operates to serve and see everyone. We are here. We are you.

By honoring our collective lived experiences, we re-imagine a space that operates to serve and see everyone. We are here. We are you.

Our Brands and products are designed foremost to Address Long Standing Problems Experienced by the Communities We and the People We Love Come From. We Build Brands that Reflect the Demographics of Today and Tomorrow. We Center the Needs of  Those Underrepresented by the Industry to Build Solutions that Have Never Been Built Before. We Partner with Cultural Icons to Create Immediate Impact and Progress for

Our Communities.

Our

Brands

Everyday problems.
Extraordinary people.

A-Frame is building a portfolio of Talent-led brands designed to meet the everyday needs of underserved communities. We strive to create solutions for unaddressed problems that disproportionately impact millions of people, whether that be due to their ethnicity, their gender identity, their age, accessibility, or who they love.

Latest

Press

Who

We

We

We

We

We

Are

We are champions of reshaping business. We are our community, our customers and our partners. We are a group of leaders, thinkers, and builders  who are passionate about reimagining what we can achieve together.

Our

Team

Our team represents the real world as it exists today and the amazing consumers we hope to impact. We’re builders of incredible brands in our own rights, combined together to bring that expertise to developing and operating innovative businesses that impact millions of people.

Vanessa Motley-Coleman
SVP Marketing, KINLO
Avantha Arachchi
COO, A-Frame Brands
Ari Bloom
Founder & CEO, A-Frame Brands
Eliana Alcantar
Culture and Recruiting Manager, A-Frame Brands
Martin Ekechukwu
Chief Strategy Officer, A-Frame Brands
Shena Clarke
VP Creative Director, A-Frame Brands
Kia Lowe
President, Skincare by John Legend
Pam Cholankeril
President, PROUDLY
Caitlin Victor
eCommerce Manager, KINLÒ
Jillian Beale
People Coordinator, A-Frame Brands
Nellie Tovar
Senior Logistics Associate, A-Frame Brands
Michael Evins
Senior Designer, A-Frame Brands
Jennifer Betkolia
Director, Brand Marketing, PROUDLY
Dejah Braggs
Social Media Associate, PROUDLY
Paisley Simmons
Content & Copywriter Associate, PROUDLY
Imelda Lopez
Digital Marketing Associate, PROUDLY
Peter Kpere-Daibo
Senior Product Development Manager, PROUDLY
Ashley Carter
Director, eCommerce & Digital Marketing, Skincare by John Legend
Dr. Naana Boakye
Medical Director
Candace Bullock
Senior Brand Marketing Manager, Skincare by John Legend
Vanessa Motley-Coleman
SVP Marketing, KINLO
Avantha Arachchi
COO, A-Frame Brands
Ari Bloom
Founder & CEO, A-Frame Brands
Eliana Alcantar
Culture and Recruiting Manager, A-Frame Brands
Martin Ekechukwu
Chief Strategy Officer, A-Frame Brands
Shena Clarke
VP Creative Director, A-Frame Brands
Kia Lowe
President, Skincare by John Legend
Pam Cholankeril
President, PROUDLY
Caitlin Victor
eCommerce Manager, KINLÒ
Jillian Beale
People Coordinator, A-Frame Brands
Nellie Tovar
Senior Logistics Associate, A-Frame Brands
Christina Rodriguez
Finance Director, A-Frame Brands
Anna Yapor
Production Project Manager, A-Frame Brands
Michael Evins
Senior Designer, A-Frame Brands
Jennifer Betkolia
Director, Brand Marketing, PROUDLY
Dejah Braggs
Social Media Associate, PROUDLY
Paisley Simmons
Content & Copywriter Associate, PROUDLY
Imelda Lopez
Digital Marketing Associate, PROUDLY
Peter Kpere-Daibo
Senior Product Development Manager, PROUDLY
Ashley Carter
Director, eCommerce & Digital Marketing, Skincare by John Legend
Dr. Naana Boakye
Medical Director
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Candace Bullock
Senior Brand Marketing Manager, Skincare by John Legend
Vanessa Motley-Coleman
SVP Marketing, KINLO
Avantha Arachchi
COO, A-Frame Brands
Ari Bloom
Founder & CEO, A-Frame Brands
Eliana Alcantar
Culture and Recruiting Manager, A-Frame Brands
Martin Ekechukwu
Chief Strategy Officer, A-Frame Brands
Shena Clarke
VP Creative Director, A-Frame Brands
Kia Lowe
President, Skincare by John Legend
Pam Cholankeril
President, PROUDLY
Caitlin Victor
eCommerce Manager, KINLÒ
Jillian Beale
People Coordinator, A-Frame Brands
Nellie Tovar
Senior Logistics Associate, A-Frame Brands
Christina Rodriguez
Finance Director, A-Frame Brands
Anna Yapor
Production Project Manager, A-Frame Brands
Michael Evins
Senior Designer, A-Frame Brands
Jennifer Betkolia
Director, Brand Marketing, PROUDLY
Dejah Braggs
Social Media Associate, PROUDLY
Paisley Simmons
Content & Copywriter Associate, PROUDLY
Imelda Lopez
Digital Marketing Associate, PROUDLY
Peter Kpere-Daibo
Senior Product Development Manager, PROUDLY
Ashley Carter
Director, eCommerce & Digital Marketing, Skincare by John Legend
Dr. Naana Boakye
Medical Director
Meet Our Board
Hill Harper
Co-Founder
Daria Burke
Alda Leu Dennis
Initialized Capital
Moise Emquies
Bob Fisher
Board Observer
Eurie Kim
Forerunner Ventures
Bryan Olson
Columbia Care
Hill Harper
Co-Founder
Daria Burke
Alda Leu Dennis
Initialized Capital
Moise Emquies
Bob Fisher
Board Observer
Eurie Kim
Forerunner Ventures
Bryan Olson
Columbia Care
See Our Board

Our Team

We're proud of the team we've built and everything that we're accomplishing together.

Our team represents the real world as it exists today and the amazing consumers we hope to impact. We’re builders of incredible brands in our own rights,

combined together to bring that expertise to developing and operating innovative businesses that impact millions of people.



Join us. Currently seeking:



OPEN ROLE A: Two sentence description of role A.

OPEN ROLE B: Two sentence description of role B.

Email recruiting@aframebrands.com if one of these sounds like you or if you just hope to join us in the future. We love meeting new friends that build.