We build brands that amplify the...

Unseen

Unheard

We are Here. We are You.

Our Brands and products are designed foremost to 

Solve Problems

For those who need them most. We take our time to ensure that everything we build resembles our Community, our mission, and our beliefs. We put 

People First

and lead with empathy. We rethink the way business has been done. We are driven to do good with 

Better Practices

and

Amazing People.

Our

Brands

Everyday problems.
Extraordinary people.

A-Frame is building a portfolio of Talent-led brands designed to meet the everyday needs of underserved communities. We strive to create solutions for unaddressed problems that disproportionately impact millions of people, whether that be due to their ethnicity, their gender identity, their age, accessibility, or who they love.

Who

We

We

We

We

We

Are

We are champions of reshaping business. We are our community, our customers and our partners. We are a group of leaders, thinkers, and builders  who are passionate about reimagining what we can achieve together. We are

you.

Our

Team

We at A-Frame are building a new way of doing business.

We confidently see and address the challenges, hopes and dreams of the communities we elevate, because they are ours too. At the center of our purpose is the lived experience of people; when we experience each other, we create space to do more together.

Helen Yang
Director of Product Development, A-Frame Brands
Vanessa Motley-Coleman
VP Digital, KINLO
Martin Ekechukwu
Chief Brand Officer, A-Frame Brands
Avantha Arachchi
COO, A-Frame Brands
Marcus Handy
Sr Supply Chain Manager, A-Frame Brands
Shanarra Goode
Chief of Staff, A-Frame Brands
Lauren Goodwin
Director, eCommerce & Digital Marketing, Proudly
Hill Harper
Co-Founder, A-Frame Brands
Shena Clarke
VP Creative Director, A-Frame Brands
Naana Boakye, MD
Dermatology Director, A-Frame Brands
Michael Evins
Senior Designer, A-Frame Brands
Pam Cholankeril
President, Proudly
Caitlin Victor
eCommerce Manager, Kinlo
Jennifer Betkolia
Senior Brand Marketing Manager, Proudly
Ari Bloom
Founder & CEO, A-Frame Brands
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Helen Yang
Director of Product Development, A-Frame Brands
Vanessa Motley-Coleman
VP Digital, KINLO
Martin Ekechukwu
Chief Brand Officer, A-Frame Brands
Avantha Arachchi
COO, A-Frame Brands
Marcus Handy
Sr Supply Chain Manager, A-Frame Brands
Shanarra Goode
Chief of Staff, A-Frame Brands
Lauren Goodwin
Director, eCommerce & Digital Marketing, Proudly
Hill Harper
Co-Founder, A-Frame Brands
Shena Clarke
VP Creative Director, A-Frame Brands
Naana Boakye, MD
Dermatology Director, A-Frame Brands
Michael Evins
Senior Designer, A-Frame Brands
Pam Cholankeril
President, Proudly
Caitlin Victor
eCommerce Manager, Kinlo
Jennifer Betkolia
Senior Brand Marketing Manager, Proudly
Ari Bloom
Founder & CEO, A-Frame Brands

The core of our work is about

people and creating

opportunities of seeing ourselves in the brands we build. We don’t look

away, we dig in. We are

here to shift how business and commerce impact communities.

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