We partner with the world’s leading retailers and globally recognized talent to build brands that meet the moment. With strategy, creative, and manufacturing under one roof, we turn emerging demand into shelf-ready products.
Fragrance
Concept, development and formulation across scent categories and formats.
Beauty
Skincare and color cosmetics built around consumer need, performance and shelf appeal.
Personal Care
Everyday care across body, hair, sun and wellness-driven formats.
Home & Pet
Elevated essentials that bring performance and sensoriality into everyday routines.
Fragrance
Development and formulation across categories and formats.
Beauty
Development and formulation across categories and formats.
Personal Care
Development and formulation across categories and formats.
Home & Pet
Development and formulation across categories and formats.
how we build
We combine industry expertise and proprietary technology to build brands from first insight to shelf and beyond.
Opportunity Identification
Demographic shifts, cultural inflection points, category white space. We spot it early and turn it into product strategy that meets consumers where they’re headed next.
Product Design & Developement
Formulation, packaging, full assortment architecture. We build around consumer need, cost targets and retail timelines, with an eye toward what will win on shelf.
Sourcing and Production
Agile sourcing, streamlined development, faster timelines. We move quickly to get relevant products to market while the opportunity still matters.
Consumer Experience
Packaging, marketing, retail, digital. We shape every touchpoint to feel intentional, culturally connected and unmistakably part of the same brand world.
Growth
Launch strategy, partnerships, retail placement, PR, assortment evolution. We stay close after launch to build momentum, deepen consumer connection and uncover what comes next.
OUR WORK
Where culture meets the shelf.
House Brands
LOVED01
Elevated skin care without the elevated price. Co-Founded with John Legend.
Proudly
Baby care essentials built to center the needs of diverse families. Co-Founded with Dwyane Wade & Gabrielle Union.
Kinlo
Sun care designed to protect & celebrate melanated skin. Co-Founded with Naomi Osaka.
Private Brands - Confidential projects available upon request.
Purrfect Paws
Pet care, raised to a higher standard.
Daily Essentials
Daily mineral SPF with skincare benefits and beauty-first finishes.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
